
When I think that all the email and phone messages are just getting to be too much, and my mouse starts to creep toward the ‘delete all’ button on my inbox, I remember Nick Donofrio.
Nick, who retired last month as Executive Vice President at IBM - and one of the last of the old-guard protectors of young innovators at the company - was one of the busiest people on earth. A huge part of 400 thousand people at an $80 Billion company relied on his leadership every day.
And yet, never in all the time I’ve known him has he failed to reply within 24 hours to my email or phone call PERSONALLY (not via admin, though Barbara Storck was a genius in her own right). I did a straw poll of others, and they all reported the same thing. If everyone has a super power, Nick’s was magical responsiveness. (It probably helped that he could compress the full content of a 2 hour meeting into 15 minutes most of the time…so maybe he actually had more bandwidth than most of us slogging through inane, endless, back-to-back meetings.)
And it occurs to me that of all the complaints people have about dealing with big companies, responsiveness is at the heart of it. Big companies are full of well-meaning people who want so badly to be of use that they promise to do things, to call you back right away, or at least to send you an email, but in the end there is silence, non-responsiveness. These are people of high personal integrity forced by the system and inefficiency into low professional integrity. (Professional integrity is all about being responsive and doing what you promise - or at least saying you can’t do what you promised before the deadline.) Most of the time, people are so harried, they don’t even remember all those small daily promises made, and email inboxes become so crammed that even one’s admin can’t parse through it all.
So put a stop to those endless meetings. Refuse to attend 90% of them unless they are under 20 minutes. And answer that email…even if it is just a one line note that says, “Super busy right now…can you ping me again on Friday?”
Hey, if Nick could do it, so can we.
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Nick Donofrio, Executive Vice President, Innovation and Technology, will retire on October 1, 2008, after an IBM career of 44 years. Nick joined the company in 1964 as a co-op, and proceeded to build a rich career of technology leadership. His broad portfolio of responsibilities and his strong personal relationships with leaders in business, government and academia all over the world are testament to the breadth of his impact. Nick has truly been IBM’s Mr. Innovation–not only as the leader of our global technology strategy, but also as the conscience for much of our societal and policy-related efforts, especially in the area of career opportunities for minorities and women. He has inspired tens of thousands of IBMers with his boundless energy, bottomless curiosity, and unfailing optimism.