Shared Secrets – Entry #3: Less Invention, More Intention
This is the third in the series on managing collaborative innovation. Click here for the Beginning of the Series
The game changing business models of today are every bit as inventive as the latest technologies. But business models are not usually made from inventions that can be patented and protected so much as they are collections of intentions, which are typically not protected and can be exploited by anyone who discovers them.
Consequently, working with outsiders on new business models requires a level of sharing that is well outside the comfort zone of most companies. If the trend toward collaborative business model innovation accelerates, managers will need better tools to deal with it. In particular, innovators will need common standards for sharing their intentions.
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